Hi in May – one of my fav months! 🙂
Do you remember Stella McCartney first collection for Adidas? It was in 2005. 8 years later she made her own, sport inspired line. It was minimal, clean and very fresh. Other designers also begin to use technical fabrics in their projects. It was the moment when people really fell in love with this kind of clothes. They stopped to be identifed only with gym or sport freaks, and started to be considered as modern everyday outfit. With them came some air into street fashion – it started to be more casual, light and simple. Sport clothes became more lifestyle thing…now we connect it more with skatebording then olympic stuff 😉
And it’s just so easy to mix such things with chic ones – they actually change the whole look!